#1.  Choosing the Right File Name

If you can, you should always use your most important keywords in your web page title.  There are a few different ways of spelling the web page file names.

Examples

1. SearchEngineOptimization.htm
    

2. Search-Engine-Optimization.htm
    

3. Search_Engine_Optimization.htm

Hyphens and Underscores are treated by the Search Engine Spiders as spaces.  Using them also makes the page name much easier to remember.

#2.  Your Title Tag

Search Engines use your Title Tag to determine what your web page is about.  Your Title Tag is what appears in the Search Engine results as the clickable link. 

Limit the Title Tag to 65 characters as most search engines do not display any more than that.  You want to write a title tag that will get user to click through to your website.  Use a good statement that explains what your web page is about.

#3.  Meta Description Tag

This is very important as the Meta Description Tag is what shows up in the most Search Engine Results under the clickable link.

Your Meta Description Tag is a brief description of what your web page is about.  You want to use this description to get people to click through to your website.

#4.  Meta Keyword Tag

This tag contains a list of keywords that you want to rank well in Search Engines.  Try to use no more than 10 keywords and phrases.  Separate the keywords and phrases by commas.

Check out this great Meta Tag Analyzer Tool from Widexl.  This free tool will check out your web page and give you great information and will offer suggestions to improve your page rank.