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Make Extra Sales from Custom Error Pages


What happens when someone types the wrong address in for your website.  I am sure you have seen these error messages, "Error 404 Page not Found"

This is wasted space.  Why not put a One Time Offer or a link to another one of your products on this page and make a sale. 

I use this on my websites.  I don't make a lot of sales, but I do get a few.  Internet Guru, Mike Filsaime makes over $700 per month on his error pages.  Don't waste your website error pages, make the most of them.

 

You have two different ways of doing this, depending on what kind of Hosting Server your website runs on.  To find out what kind of server your website runs on, Click Here.

Top 5 Error Pages you should change.

  • Error 400 - "Bad Request"

  • Error 401 - "Unauthorized"

  • Error 403 - "Forbidden"

  • Error 404 - "Page not Found"

  • Error 500 - "Internal Server Error"

Windows IIS Servers

If your website is on a Windows Server then all you need to do is create normal HTML pages.  You might need to ask your hosting company where to save them and what to name them.  Normally they would be saved in the root folder of your website. 

I use "1 and 1 Website Hosting" and they want me to name them like this: 

  • error400.html

  • error401.html

  • error403.html

  • error404.html

  • error500.html

Unix / Linux Servers running Apache

You will need to Create or Edit a ".htaccess" file.  Its a file that controls access to other files in your site.  Look for this file in the root of your website folders.  It can be hidden, so you would need to tell your FTP Client to show hidden files so you can view it.

You can create a folder to store your error pages and also create the error pages. 

"Example:  FolderName/error404.htm"

Before you edit the file, its always a good idea to save a backup copy.  Just in case. 


 


Thomas W. Shay

 

How to Edit / Create an ".htaccess" File.

Add these lines to the end of your .htaccess file:

# Custom Errors Pages
ErrorDocument 400 /FolderName/error400.htm
ErrorDocument 401 /FolderName/error401.htm
ErrorDocument 403 /FolderName/error403.htm
ErrorDocument 404 /FolderName/error404.htm
ErrorDocument 500 /FolderName/error500.htm

IMPORTANT:  Make sure you type in the correct syntax, "ErrorDocument" not "errordocument".

One other thing about ".htaccess" files is you can have a different .htaccess file for each folder in your website if you want. 

If you don't have an .htaccess file already on your site, just open notepad and create one.  Name it htaccess.txt and then upload it to your server.  Once on the server, rename it to ".htaccess". 

 

 

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